SWOC CLOTHING was founded in 2018 by Sadaf Naeem (CEO) during her Business Management degree.

She already had a business mindset due to her strong family business background. While pursuing her degree, Sadaf discovered that the handmade clothing industry was vanishing due to a lack of platforms. Together with her family, she created a shopping platform for handmade clothing enthusiasts — a place where they could discover the creative, handmade heritage of their ancestors with a modern, fashionable touch at the tap of a button.

Brand Promise

SWOC CLOTHING – Originality and Creativity at Great Prices.

SWOC CLOTHING makes handmade clothing creative and fashionable! Our formula is simple:

Heritage + Art + Creativity = SWOC CLOTHING

Whether it’s a newborn baby, a special event, a cozy day at home, or a family reunion, SWOC CLOTHING will keep you and your loved ones smiling. We offer a large assortment of creative, quality clothes at great prices so families around the world can enjoy more joyful moments.